Marketing data is broken. Fospha data shows that 60% of eCommerce sales are wrongly attributed. No one likes using Last Click, but for many it’s the devil you know. Ad platform attribution is siloed, inconsistent and often unbelievable, but for most brands it’s all they’ve got. As privacy tightens and cookies disappear, tracking and measurement is harder than ever. Add to this the fact that marketers are drowning in data. With more and more systems and ad platforms, the measurement headache is only getting worse.

Fospha fixes this. Just because all of this data is wrong, doesn’t mean it can’t be useful. Fospha integrates data from every source into one place, making your life that much easier. Layers of data science modelling rebuild your Google Analytics data to incorporate the role of upper funnel media and impressions.

At last, an unbiased view of performance that accurately reflects the role you know impressions-led channels play.