Instrumental
Overview
The leading provider of GenAI work tools to the music industry.
The music business is now data driven. AI is powering artists towards hyper-production while algorithms are deciding which tracks find an audience in world of abundance. To compete, every modern music business needs technology at the heart of what they do. Which is where we come in.
Instrumental is building AI worktools that deliver solutions to the challenges of running a record label in a social x streaming world.
“What an absolute joy Josh and Heather have been to work with. From start to finish working with TBH* has been fantastic. Nothing has been too much trouble. They have given us a whole new identity which has been thoughtfully and insightfully created. We cannot wait to work with them again!”
- Instrumental